Crowdfunding

Looking to raise investment for your next product? Got an idea that needs funding to get it off the ground?

Achieve Record-Breaking Campaigns with Brand Monkey

Planning

With the ability to manage entire campaigns from start to finish, whether you choose Kickstarter, Indiegogo or another platform, you know you’re in safe hands with Brand Monkey. Much like the processes we use when managing brands on Amazon, we create a 35-day campaign plan – the optimal time for you to achieve the best results. Each campaign we manage is uniquely tailored to the product and audience you’re looking to reach. We spend a great deal of time with your team to understand the goals you want to achieve, planning and preparing all the content needed to reach these milestones.

Harvesting: 1 – 45 Days

Once the plan has been agreed, the first 45 days are crucial for developing your crowdfunding page and building what we call ‘The Ripple’. Our team works on creating a targeted list of backers via landing pages, test audiences through social media, PR initiatives and ambassadors, so that on day 1 of going live we reach the maximum number of people possible – hence ‘The Ripple’

Live: 45 – 70 Days

Now that your campaign is live, our team switches their focus to managing backer’s questions, comments and suggestions, for there will be many! Communication is so important when crowdfunding. You need to build trust with your backers and keep them updated on the progress of your campaign.

Our team can operate in shifts to accommodate all time zones and ensure backers are responded to in a timely manner. As content continues to feed in from the brand, press and ambassadors, we regularly update the campaign page, encouraging backers so they remain confident in their investment.

Delivery: 70 – 100 Days

With your campaign successfully funded, now is the time to deliver on your manufacturing timeline promise and, most importantly, when you plan to ship. Setting the right level of expectations can be tough, but our team will help guide you on how best to execute this. Keep in mind that satisfied backers have just as much power when it comes to sharing your campaign as any marketing platform.

This is also the perfect point to consider your next steps. Where will you take your idea next? Campaigns are highly optimised and transition well onto the Amazon marketplace, so why not utilise it and ride your successful crowdfunding wave as far as it will go.

Case Studies

Taking a relatively unknown brand to Kickstarter

H&Y was founded in Hong Kong back in 2006, with the sole purpose of developing economically advanced accessories for photographers and videographers. With patents in place for a world-first in filter technology, H&Y were looking for ways to launch their new product beyond their current market. Could a crowdfunding platform be the answer?

Launching a product on Kickstarter

Looking for ways to launch their new products and increase awareness of their brand, LED Lighting brand Rotolight were intrigued by the possibility of crowdfunding. Would launching a campaign have the same impact as using distribution and retail?

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