Building your brand is a long, exciting process. Of course most people’s goals involve making sales, but it’s important to never forget your brand story. Why did you start your business? What gave you the idea? And why is it important that you share it with the world? What is a brand story? A brand story is not simply an about you, a tagline or a sales pitch. It’s the heart and soul of your brand – and customers want to hear about it! We’re all human after all and telling and sharing stories is what we do best. Share with customers what your...

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